Social media marketing is the process of getting traffic or attention through social networking sites.

The social networking platform is a universal term for sites offering radically different social actions. For example, Twitter is a social site designed to enable people to share short messages or “updates” with others. And Facebook is a social network with ample opportunities that allows you to share updates, photos, participate in events and perform various actions.

Social networks are often used to open new content, such as news, and “disclosure of information” is a search activity. Social networks can also help create links that, in turn, support SEO efforts. Many people additionally perform a search on social networking sites to discover content on social networks. Social links can also influence the importance of some relevant search elements, both in a social network and in a “standard” search engine.